Heidi Denessen

Heidi the Artist, Whistler

Working with Anastasia and her amazing team including Neve Petersen and Jessie McNaught, has been wonderful from start to finish. Anastaisa’s work speaks for itself, it is distinct, beautiful, rich, natural and spontaneous. Her aesthetic has always drawn me in. Now that she has created a team to work with her, it makes the experience even more extraordinary. As a small business owner, there are always a million things to do, and having other ladies, professionals, take care of the styling and modelling, is wonderful. What a treat to be able to sit back and watch it all come together.

I always say receiving the photos is like Christmas morning. All the hard work of multiple people wrapped up in one beautiful package. Anastasia has always delivered my photos to me within a week of the shoot, I love this fast turn-around time so that I can begin using the images right away! And the shoots themselves are SO MUCH FUN. The group of women that I get to work with on these days is pure magic. There is hustle and hard work for sure, but there is also always non stop laughter, joy and inspiration. I think we all come away from the shoots tired but exhilarated from what has been collectively created. Simply put there is no way I could make these images alone. They communicate the story of my business in a way that is both both dreamy and authentic. Thank you ladies!

about heidi

My art and design are natural extensions of who I am and where I live. My paintings reflect the abundance of natural beauty here in the Sea to Sky corridor and my Made in Canada clothing always strives to be comfortable, unique, sustainable, high quality and in alignment with the slow fashion movement. When choosing fabrics I favour recycled materials and natural fibres such as bamboo, hemp, organic cotton, organic linen and silk. Heidi clothing is made to last. These are not pieces that you’ll throw away after 5 washes because they're falling apart. You should expect to love your clothing for years!

The Heidi line was born when I was at home full time raising my two boys. I had been a high school art teacher prior to becoming a mom, and was looking for a creative outlet. Once I discovered how to print fabric with my paintings, I was hooked, and the rest is history! Endless ideas and inspiration keep me excited to move forward. I hope you enjoy my shop.

And P.S....what is Slow Fashion anyways?

“Slow fashion is the deliberate choice to buy better-quality items less often. When purchases are made, they’re environmentally and ethically conscious rather than trend-driven. The garments are durable and lend themselves to repairs, not disposal. Slow fashion is also transparent: Buyers know where their clothes are coming from, and items are often handmade by artisans. Consider it the “farm to table” of the fashion world.” - Digiday

A big reason we love Heidi

When I think of Heidi, I think of joy. She’s a vibrant, loving, and happy presence. She’s passionate about her family, our community, and this beautiful place we call home. Our shoot with Heidi included a group of women staying on the Island at her mom’s house. We hiked and swam and explored while changing clothes and taking photos. At night, we huddled around the table with amazing food. The clothing she creates exudes this type of energy and experience—free spirited, natural, creative, energetic and so beautiful.